​​The Core Offer

Death of a Cameraman: Second Act Advisory

Coaching | Consulting 

A coaching program for people who are asking:

“I know I am capable of more. What do I do with the next 10, 20, or 30 years of my life?” 

I help clients:

• identify what they are actually good at

• separate their identity from their old job or title

• inventory transferable experience

• choose a realistic second-act direction

• turn talent into an offer, business, platform, speaking topic, podcast, consulting service, or creative project

• build a 90-day action plan

• stop spectating and start executing

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What Will We Accomplish?

Tier 1: FIND YOUR NEXT

The Reinvention Roadmap

For the person who needs clarity before making their next move.

$997

What You Get

1. Reinvention Assessment

A detailed questionnaire covering:

• career history

• talents

• life experience

• setbacks

• unfinished ambitions

• income needs

• fears

• network

• available time

• possible directions

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2. One 90-minute strategy session

You work through:

Where are you now?
What no longer fits?
What assets are you overlooking?
What could the next chapter realistically become?

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3. Personal Second Act Roadmap

You deliver a written plan containing:

• strongest reinvention direction

• top three opportunities

• personal positioning statement

• 90-day priorities

• first ten actions

• obstacles to avoid

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4. One 30-minute follow-up

Two-three weeks later.

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Tier 2: BUILD YOUR NEXT

The Second Act Accelerator

For experienced people ready to turn what they know into what comes next.  Over 12 weeks, we will identify the most valuable experience, talent, relationships, and unfinished ambitions in your life, choose a viable second-act direction, position you for it, and build a concrete 90-day execution plan.  

You are not starting from scratch. You are starting from experience. I help you figure out what to do with it...that sounds like you.

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$5,000

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Duration

8 to 12 weeks

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What You Get

Everything in The Reinvention Roadmap, plus:

 

1. Six private coaching/consulting sessions:

• Session 1: The Honest Inventory

• Session 2: Talent and Transferable Value

• Session 3: Choosing the Second Act

• Session 4: Positioning and Personal Brand

• Session 5: Offer and Opportunity Design

• Session 6: 90-Day Execution Strategy

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2. Personal positioning

I help you answer:

Who am I now?
Who do I help?
What do I know that has value?
Why should anyone listen to me?

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3. Offer development

Depending on the client, I help shape:

• consulting service

• coaching offer

• speaking topic

• workshop

• podcast

• newsletter

• freelance service

• advisory practice

• creative business

• book concept

• personal brand

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4. LinkedIn or bio positioning

I help you develop:

• headline

• short bio

• longer bio

• elevator pitch

• professional origin story

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5. 90-day launch plan

With weekly actions.

 

6. Between-session support

Email or voice-note support with reasonable boundaries.

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Tier 3: BECOME YOUR NEXT

The Reinvention Private Advisory

$30,000

For accomplished people who do not need more information. They need a trusted advisor to help architect and execute their next chapter.

This is not just coaching.

This is where I become:

 

strategist + creative director + story advisor + accountability partner + connector

I spent years helping people present themselves through a lens. I understand image, story, media, presentation, interviews, talent, and personal narrative.

Duration

6 months

What You Get

Everything in The Second Act Accelerator, plus:

1. Deep personal reinvention strategy

I help redesign:

• professional identity

• personal story

• positioning

• next-act business model

• visibility strategy

• network strategy

2. High-touch private access

For example:

• two private sessions per month

• priority voice-note access

• rapid feedback

• monthly progress review

3. Personal brand architecture

You help shape:

• brand message

• signature story

• bio

• website direction

• social profile direction

• content themes

• speaking positioning

4. Signature intellectual property

This is valuable.

I help the client develop their own:

• framework

• methodology

• keynote

• consulting process

• named system

For example, I created my own LENS Method. I could help another experienced person identify the intellectual property hidden inside their career.

5. Content and visibility strategy

I help you decide:

• what to post

• what stories to tell

• what podcast to start

• what interviews to seek

• what organizations to approach

• what speaking topics to pitch

6. One VIP Strategy Day

A 4–6 hour intensive.

Potentially in person at the premium level.

7. Opportunity review

When opportunities arise, you can bring me:

• speaking invitations

• partnerships

• business ideas

• podcast invitations

• job possibilities

• consulting proposals

I will help you think strategically.

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What Type of Client Are You?

Option A: Midlife Second Act

I help people 30+ figure out what comes next when the old career or identity no longer fits.

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Option B: Experienced Professional to Consultant

I help experienced professionals turn 20–30 years of knowledge into a consulting, advisory, speaking, or coaching business.

 

Option C: Story-to-Platform Consulting

I help experienced people turn their life story into a book, podcast, speaking platform, and personal brand.

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• ebook

• podcast

• Instagram

• website

• speaking

• blog

• merchandise

• quotes

• personal story

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Find it. Build it. Become it.

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